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Saffron, honey and dry fruits beside a lake in the Kashmir valley
Our Story

From the fields of Pampore, with nobody in between

NutsAndCrafts began with saffron and a stubborn idea: you should know exactly where your food comes from, and the people who grow it should be paid fairly for it.

Pampore, J&K 192121
  1. 1

    Where it started

    A simple question nobody could answer

    Every autumn the crocus fields around Pampore bloom purple, and families pick the flowers by hand in the early morning. Then most of that harvest disappears into a long chain of traders.

    By the time it reached a shop shelf, nobody could tell you whose field it came from — or whether it was the same saffron at all.

  2. 2

    What we decided

    Buy from the people who grow it

    So we did the obvious thing. We buy directly from the farmers in Pampore, pay them for their harvest, and send it to you ourselves. No trader in between, no blending, no repacking somewhere we cannot see.

    The same idea now covers our dry fruits, spices and shilajit: find the source, buy from it, and keep the chain short enough that we can stand behind every jar.

  3. 3

    Where we are now

    Still small, on purpose

    NutsAndCrafts is three of us, a handful of growers we know by name, and a packing table in Pampore. We would rather sell less and know everything about it than sell more and guess.

What we stand for

Four rules we don't bend

Nobody in between

We buy straight from growers and co-operatives, so more of what you pay reaches the field.

Checked before it ships

Every lot is looked at, smelled and tasted before it is packed. Shilajit goes to an accredited lab.

Honest labels

We tell you where it is from and what it is — and what we do not claim. Food, never medicine.

A person answers

Write or call and you reach one of the founders, every day, 6 AM – 11 PM IST.

Field to home

Four hands, not forty

  1. Step 1: Grown

    Hand-picked by families in Pampore.

  2. Step 2: Bought

    Straight from them, at the farm gate.

  3. Step 3: Checked & packed

    Sorted, sealed fresh in Pampore.

  4. Step 4: Delivered

    Sent to your door, anywhere in India.

Being upfront

Our saffron is bought from the farmers who grow it in Pampore, and we say exactly that. Everything we sell is food, not medicine. If anything you buy is not what we said it was, tell us and we will refund or replace it.

How we source and check

Taste the difference a short chain makes

Start with the saffron that started it all, or say hello — we read every message.